Demographics
Readers:  94,240  (31,000 distribution times 3.04 readers per copy)
Median household income of reader:  $175,000
Median household net worth:  $750,000
Median investments held:  $375,000
College and postgraduate:  87%
Median age of reader:  49.5
Average time spent reading magazine:  34.7 minutes
Average sales of reader's company:  $13.3 million
Corporate, financial or operating management:  87%
Source: Strategic Marketing & Research, Inc., Indianapolis

 
Personnel
Publisher:  Eric Servaas
Editor:  Steve Kaelble
Associate Editor:  Jennifer Tricker
Contributing Editor:  Kathy McKimmie
Art Director:  Andrew Roberts
Circulation Manager:  Diane Pryor
Advertising Manager:  Amy Krieg
Account Executives: 
                     Nanette Frantz
                     Peggy Herbst
                     Connie Mason
                     Donna Noblitt-Ray
                     Glee Renick-May

 
Black & White Rates
B/W Rates 1x 3x 6x 9x 12x
1 Page 3,125 2,655 2,190 2,030 1,875
2/3 2,500 2,125 1,750 1,620 1,500
1/2 Island 2,095 1,780 1,465 1,360 1,255
1/2 2,000 1,700 1,400 1,300 1,200
1/3 1,405 1,200 990 915 845
1/4 1,090 930 765 710 655

For ad production specifications, click here
(requires Adobe Acrobat Reader)
Color Rates
         Black & white rates plus . . .
         Two-Color:  $450
         Two-Color: (under 1/2 page):  $350
         Four-Color:  $750
         Four-Color: (under 1/2 page):  $650

 
Additional Rates
         Earned rates plus . . .
         Back Cover:  25%
         Inside Front Cover:  15%
         Inside Back Cover:  10%
         Page One:  15%
         Opposite Table of Contents:  10%
         Guaranteed Position:  10%

 
Contract Provisions
Frequency Discounts: Advertising must be inserted within one year of the first insertion to earn frequency discounts. Advertisers will be short-rated if frequency originally contracted is not achieved during a 12-month period.
Cancellation: Cancellations or changes in orders will not be accepted after closing date. Cover contracts are not cancellable.
Commission: Fifteen percent commission is granted to recognized agencies on space, color and position.

 
For more information, phone 317.692.1200
a Curtis Magazines Inc. publication